MAVEN
Danbur
Danbur: 3.17x return on ad spend and EGP 285K in sales in one month
Meta sales and catalog campaigns for Danbur, an online wall-art brand in Egypt selling decorative paintings and wall panels, optimised for purchases and profit rather than clicks.
The challenge
Wall art is a visual, impulse-driven purchase, but for an online store a sale only counts if it is profitable after shipping and the tax on ad spend. The account needed campaigns that clear that break-even point consistently, then a way to scale them without breaking performance.
How we approach campaigns in this sector
- Creative built for high click-through rates, since strong creative drove the best returns more than targeting alone
- Catalog (DPA) campaigns that showed each shopper the paintings and designs they had already viewed, at a lower cost
- Disciplined scaling: +20% budget every 3 days only for campaigns above the target return
- Budget focused on campaigns above 2.6x, the level that stays profitable after shipping and ad tax
Ads Results
Results from Meta Ads Manager
| Campaign | Spend (EGP) | Purchases | CTR | ROAS |
|---|---|---|---|---|
| Sales test · Mar 2026 | 24,857 | 32 | 5.07% | 4.65x |
| Catalog (DPA) · Mar 2026 | 16,213 | 15 | 3.83% | 4.48x |
| Winner scale · Apr 2026 | 7,080 | 8 | 4.48% | 3.83x |
| Test · Apr 2026 (duplicate) | 11,681 | 22 | — | 2.38x |
| Test · Apr 2026 (CBO) | 22,202 | 35 | 4.37% | 2.22x |
Figures from Meta Ads Manager, April–May 2026. Spend in Egyptian pounds. ROAS = sales value ÷ ad spend.
Services
Services used
Performance Marketing & Media Buying
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
Learn more →Marketing Strategy & Media Planning
Before we write a caption or launch an ad, we define who you sell to, what you say to them and how the budget is split across platforms.
Learn more →Content Plan & Creation
We write a monthly content plan for each platform and produce the posts, reels and captions that bring it to life.
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