MAVEN
Finest Egypt
Finest Egypt: 1,500+ B2B leads for lockers and fit-out furniture
Lead generation, content and photography for Finest Egypt, which designs and manufactures lockers and fit-out furniture for gyms, clubs, schools and companies.
The challenge
Finest sells to businesses, not individuals: gym owners, club managers, schools and companies furnishing new spaces. Each deal is large, the decision takes time, and the right buyer is a small slice of any audience. The campaigns had to reach those decision makers and turn them into qualified leads.
How we approach campaigns in this sector
- Lead campaigns with instant forms that ask about project type and size, so sales can prioritize serious requests
- Separate campaigns by sector (gyms, schools, companies) with creative that speaks to each one
- Professional photography of finished locker rooms, used across ads, the catalog and social media
- Cheap video views and profile visits to build an audience, then retargeting it with lead campaigns
Ads Results
Results from Meta Ads Manager
| Campaign | Spend (EGP) | Result | Cost per result (EGP) |
|---|---|---|---|
| Leads · B2B · Nov 2023 | 18,632 | 365 leads | 51.05 |
| Leads · Lockers · Jul 2025 | 18,239 | 132 leads | 138.17 |
| Leads · Instant form · Jan 2025 | 38,061 | 131 leads | 290.54 |
| Leads · Gyms · Sep 2026 (10.42% CTR) | 71,112 | 53 leads | 1,341.73 |
| Profile visits · 2026 | 32,541 | 82,355 visits | 0.40 |
| Video views · 2026 | 17,912 | 207,388 ThruPlays | 0.09 |
| Page likes · Oct 2025 | 48,465 | 15,672 likes | 3.09 |
Figures from Meta Ads Manager, 2023–2026. Spend and costs in Egyptian pounds. Leads are instant-form and Meta leads.
Services
Services used
Performance Marketing & Media Buying
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
Learn more →Photography & Videography
Our production team shoots products, jewelry, fashion, hotels and venues in the studio or on location, planned around the ads and content they will feed.
Learn more →Marketing Strategy & Media Planning
Before we write a caption or launch an ad, we define who you sell to, what you say to them and how the budget is split across platforms.
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