MAVEN
Hadatha
Hadatha: turning search intent into WhatsApp leads in Al Ahsa, Saudi Arabia
A Google Search campaign for an interior finishing and décor company, reaching people in Al Ahsa who were already searching for the service.
The challenge
People looking for finishing and décor companies search on Google when they are close to a decision. The campaign had to appear for those searches in one city, earn the click over local competitors, and turn it into a WhatsApp conversation.
How we approach campaigns in this sector
- Google Search campaign targeted to Al Ahsa only, so budget went to people who could actually become clients
- Keywords built around clear service intent rather than broad décor inspiration
- Ad copy in Modern Standard Arabic with a direct call to message on WhatsApp
- WhatsApp conversion tracking so results are measured in conversations, not just clicks
Ads Results
Results from Google Ads
| Metric | Result |
|---|---|
| Impressions | 1,220 |
| Clicks | 134 |
| Click-through rate (CTR) | 11.01% |
| Average cost per click | SAR 15.90 |
| WhatsApp conversions | 10 |
| Total ad spend | SAR 2,130 |
Figures from Google Ads. Costs in Saudi riyals.
Services
Services used
Performance Marketing & Media Buying
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
Learn more →Marketing Strategy & Media Planning
Before we write a caption or launch an ad, we define who you sell to, what you say to them and how the budget is split across platforms.
Learn more →Content Plan & Creation
We write a monthly content plan for each platform and produce the posts, reels and captions that bring it to life.
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