MAVEN
October 17, 2026
Meta Ads in Egypt: A Practical Guide for Business Owners
How Facebook and Instagram ads work, which campaign objective to choose, real cost-per-result numbers from campaigns in Egypt, and the mistakes that waste budget.
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Marketing insights from our media buyers
Practical notes on ads, content and growth for brands in Egypt and the Gulf.
October 17, 2026
What Is ROAS? How to Calculate It (With Examples in EGP)
What ROAS means, how to calculate it, how to find the break-even ROAS for your margins, and how to estimate it when your sales happen on WhatsApp.
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