MAVEN
Service
A marketing strategy that tells every pound where to go
Before we write a caption or launch an ad, we define who you sell to, what you say to them and how the budget is split across platforms.
A strategy is not a long document that sits in a folder. It is a short set of decisions your team and ours use every week: target market, buyer personas, positioning, key messages and the funnel from awareness to sale.
We then turn those decisions into a media plan: which platforms, which campaign objectives, how much budget at each stage and which numbers we will use to judge success.
What’s included
What’s included
Market and competitor review
What competitors say, where they advertise and which gaps your brand can own.
Buyer personas
Clear profiles of the customers you want, their objections and what makes them buy.
Positioning and messaging
The promise your brand makes and the key messages for each audience.
Funnel and media plan
Awareness, consideration and conversion stages with platforms, objectives and budget split.
KPIs and review rhythm
The numbers that define success and a fixed schedule for reviewing them.
Free review
Is your ad budget really working?
Get a free review of your ad account: three practical notes from a media buyer, on WhatsApp.
Our Process
How we work
Analysis & strategy
We learn your business, goals and budget, and study your competitors and audience.
Media planning
We split the budget across platforms and objectives and build the content plan.
Production & launch
We shoot, design and write, then launch and monitor daily.
Measure & optimize
We pause what underperforms and scale what converts.
Proof
Proof from our work
B2B office furniture: qualified company leads from lead-form campaigns
FAQ
Frequently asked questions
Do I need a strategy if I only want ads?
Yes, even a short one. Ads without a defined audience and message cost more per result, because the platform spends budget learning what you could have told it.
How long does the strategy take?
A focused strategy and media plan usually takes one to two weeks, depending on how much data and access you can share.
Do you work in Arabic and English?
Yes. We write positioning and messages in English, Modern Standard Arabic or Egyptian Arabic, depending on the market.
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