MAVEN
Service
Performance marketing that turns ad spend into conversations and leads
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
Most ad accounts waste budget in the same places: broad targeting, overlapping audiences, one tired creative running for weeks and a goal that stops at views. Our media buying team fixes those leaks first, then scales what works.
Every campaign is built on a measurable objective such as cost per conversation, cost per lead or return on ad spend (ROAS). We review performance daily, pause weak ads quickly and move budget to the ads and audiences that convert.
Ads Results
Real results from paid advertising campaigns
These are actual Facebook and Instagram campaigns we ran for our clients, copied as-is from Meta Ads Manager and grouped by industry. We show them because numbers are what we hold ourselves to.
Fashion & apparel
Messaging campaigns
| Campaign | Result | Cost (EGP) |
|---|---|---|
| Edit campaign 17/06/2023 | 3,371 conv. | 4.70 |
| Message 17/8/2023 | 1,656 conv. | 4.69 |
| Message 4/9/2023 | 1,948 conv. | 6.75 |
Jewelry
Messages & follows
| Campaign | Result | Cost (EGP) |
|---|---|---|
| New Engagement 31/12/2023 | 2,546 conv. | 4.26 |
| Message 28/2/2024 | 1,109 conv. | 11.01 |
| Page like 18/2/2024 | 310 follows | 0.65 |
Hotels & travel
Messaging campaigns
| Campaign | Result | Cost (EGP) |
|---|---|---|
| Message ABO 24/6/2024 | 1,649 conv. | 5.88 |
| Message 13/3/2024 | 1,603 conv. | 6.71 |
B2B office furniture
Leads & profile visits
| Campaign | Result | Cost (EGP) |
|---|---|---|
| New Leads Campaign 7/1/2024 | 86 leads | 41.30 |
| New Leads Campaign 2/1/2024 | 127 leads | 59.53 |
| Profile visit 11/3/2024 | 619 visits | 2.50 |
All costs are in Egyptian pounds. The highlighted figure is the lowest cost in each industry.
What’s included
What’s included
Account audit and setup
We review your ad account, Pixel and events, and fix tracking before a pound is spent.
Audience strategy
Precise targeting, lookalike and retargeting audiences, and reduced overlap between ad sets.
Creative testing
Several hooks, formats and offers tested in parallel, with fresh creative added before fatigue sets in.
Daily optimization
Budget shifted toward the best cost per result, bids and placements refined as data comes in.
Reporting in numbers
Clear reports with spend, cost per result, CTR, conversations and leads, plus next steps.
Free review
Is your ad budget really working?
Get a free review of your ad account: three practical notes from a media buyer, on WhatsApp.
Our Process
How we work
Analysis & strategy
We learn your business, goals and budget, and study your competitors and audience.
Media planning
We split the budget across platforms and objectives and build the content plan.
Production & launch
We shoot, design and write, then launch and monitor daily.
Measure & optimize
We pause what underperforms and scale what converts.
Proof
Proof from our work
Fashion brand: thousands of buyer conversations from messaging ads
FAQ
Frequently asked questions
Which platforms do you run ads on?
Our core is Meta (Facebook and Instagram), with messaging, lead generation, traffic and engagement objectives. We also plan campaigns for Google Ads.
What budget do I need to start?
It depends on your market and goal. We recommend a test budget that lets each ad set gather enough results to judge it, and we agree on it with you before launch.
Do you guarantee results?
No honest agency can guarantee a fixed number. We commit to a transparent process, daily optimization and reports that show exactly what your budget achieved.
Services
Related services
Marketing Strategy & Media Planning
Before we write a caption or launch an ad, we define who you sell to, what you say to them and how the budget is split across platforms.
Learn more →Content Plan & Creation
We write a monthly content plan for each platform and produce the posts, reels and captions that bring it to life.
Learn more →Social Media Management
We publish, reply and keep your pages active and on-brand, so customers always find a brand that looks alive and answers fast.
Learn more →