MAVEN
Penguin Village Dahab
Penguin Village Dahab: 41,600+ booking conversations for a seaside hotel
Two and a half years of messaging campaigns for Penguin Village, a seaside hotel in Dahab, supported by venue photography, reels and seasonal offer designs produced by our team.
The challenge
Travelers compare many places in Dahab before they book, and they usually want to ask about dates, rooms and prices first. The hotel needed a steady stream of direct booking inquiries in season and outside it, from Egyptian and foreign guests.
How we approach campaigns in this sector
- Venue photography and reels that sell the experience: rooms, the sea view, food and atmosphere
- Messaging campaigns on WhatsApp, Messenger and Instagram so travelers ask about availability and prices directly
- Seasonal and holiday offers (Ramadan, winter, special dates) with clear dates and discounts
- Cheap video and engagement campaigns to build a warm audience, then retargeting it with booking offers
Ads Results
Results from Meta Ads Manager
| Campaign | Spend (EGP) | Result | Cost per result (EGP) |
|---|---|---|---|
| Messages · Apr 2026 | 107,268 | 6,437 conversations | 16.66 |
| Instagram messages · Jun 2025 | 91,260 | 5,264 conversations | 17.34 |
| Messages · Jan 2025 | 31,538 | 2,649 conversations | 11.91 |
| Facebook messages · Feb 2025 | 25,033 | 2,595 conversations | 9.65 |
| Messages (ABO) · Jun 2024 | 9,692 | 1,649 conversations | 5.88 |
| Messages · Mar 2024 | 12,091 | 1,780 conversations | 6.79 |
| Video views · Jan 2025 | 3,899 | 48,078 ThruPlays | 0.08 |
Figures from Meta Ads Manager, February 2024 to October 2026. Spend and costs in Egyptian pounds. Conversations are WhatsApp, Messenger and Instagram chats started from the ads.
Services
Services used
Performance Marketing & Media Buying
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
Learn more →Photography & Videography
Our production team shoots products, jewelry, fashion, hotels and venues in the studio or on location, planned around the ads and content they will feed.
Learn more →Social Media & Graphic Design
Posts, ad creatives and campaign visuals built on your visual identity and sized for every platform.
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