MAVEN
Zain Dive Inn Dahab
Zain Dive Inn Dahab: 15,400+ booking conversations for a hotel in Dahab
Messaging campaigns, content and social media for Zain Dive Inn, a hotel and dive center in Dahab, South Sinai, built to fill rooms through direct WhatsApp bookings.
The challenge
Guests in Dahab compare many small hotels and dive camps, and most book through platforms that take a commission. Zain needed a steady flow of direct booking enquiries on WhatsApp and Instagram, all year round and not only in peak season, at a cost that keeps each booking profitable.
How we approach campaigns in this sector
- WhatsApp and Instagram messaging campaigns, so every result is a guest asking about dates and prices
- Cheap engagement and video campaigns to build a warm audience, then retargeting it with booking offers
- Content built around the hotel, the sea and diving, refreshed often to keep costs low
- Budget moved to the best campaigns: the cost per conversation fell to EGP 12.42 while the volume rose to 3,607 chats
Ads Results
Results from Meta Ads Manager
| Campaign | Spend (EGP) | Result | Cost per result (EGP) |
|---|---|---|---|
| WhatsApp · Instagram · Jun 2025 | 12,619 | 1,433 conversations | 8.81 |
| Sales optimization · 2026 | 44,793 | 3,607 conversations | 12.42 |
| Messages · Apr 2026 | 17,848 | 1,073 conversations | 16.63 |
| Messages · Apr 2026 (scale) | 25,768 | 1,529 conversations | 16.85 |
| Messages · Nov 2025 | 61,055 | 1,753 conversations | 34.83 |
| Engagement · Oct 2025 | 12,626 | 517,947 engagements | 0.02 |
| Video views · Oct 2025 | 7,863 | 187,091 ThruPlays | 0.04 |
Figures from Meta Ads Manager, June 2025 to October 2026. Spend and costs in Egyptian pounds. Conversations are WhatsApp and Instagram chats started from the ads.
Services
Services used
Performance Marketing & Media Buying
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
Learn more →Content Plan & Creation
We write a monthly content plan for each platform and produce the posts, reels and captions that bring it to life.
Learn more →Social Media Management
We publish, reply and keep your pages active and on-brand, so customers always find a brand that looks alive and answers fast.
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