MAVEN
Finesta
Finesta: 7,100+ customer conversations for kitchens and dressing rooms, plus a TV appearance
Meta messaging campaigns, a professional shoot and a TV appearance for Finesta, a brand that designs and builds kitchens and dressing rooms in Egypt.
The challenge
Kitchens and dressing rooms are high-value purchases that customers think about for weeks. Finesta needed a steady flow of serious enquiries from homeowners, including buyers in compounds and the Gulf, and a brand people trust before they invite a company into their home.
How we approach campaigns in this sector
- Messaging campaigns split by product (kitchens, dressing rooms) and by audience, including a Gulf audience that brought the lowest cost per conversation
- An influencer campaign with creator Mahmoud Nabil that produced 934 conversations
- A professional photo and video shoot of finished projects, used across ads and social media
- A TV interview on TEN TV, with the behind-the-scenes video promoted to build trust at very low cost
Ads Results
Results from Meta Ads Manager
| Campaign | Spend (EGP) | Result | Cost per result (EGP) |
|---|---|---|---|
| Messages · Gulf audience · Aug 2025 | 16,042 | 533 conversations | 30.10 |
| Messages · Kitchens · Sep 2025 | 17,367 | 525 conversations | 33.08 |
| Messages · Influencer (Mahmoud Nabil) · Aug 2025 | 33,682 | 934 conversations | 36.06 |
| Messages · Sales campaign · 2026 | 35,486 | 864 conversations | 41.07 |
| Messages · Dressing rooms · Aug 2025 | 28,507 | 418 conversations | 68.20 |
| Page likes · 2026 | 44,688 | 25,850 likes | 1.73 |
| Video · TV behind the scenes · 2026 | 7,236 | 98,015 ThruPlays | 0.07 |
Figures from Meta Ads Manager, 2025–2026. Spend and costs in Egyptian pounds. ThruPlay = video watched to the end or for at least 15 seconds.
PR & Production
On TV: Finesta on TEN TV with Hala Roshdy
Beyond paid ads, Maven arranged a TV interview for Finesta with presenter Hala Roshdy, and the client appeared on TEN TV to talk about the brand and its kitchens and dressing rooms.
We also produced a full photo and video shoot of Finesta’s work, which became the content for the ads, the social accounts and the TV behind-the-scenes video.
- TV interview arranged and coordinated by Maven on TEN TV
- Behind-the-scenes video promoted on Meta: 98,015 full views at EGP 0.07 each
- Professional photo and video shoot of finished kitchens and dressing rooms
Services
Services used
Performance Marketing & Media Buying
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
Learn more →Influencer Marketing
We match your brand with the right creators, brief the content, and run the best videos as paid ads, so an influencer post keeps bringing customers long after it is published.
Learn more →Events, PR & Outdoor Advertising
Some moments need more than an ad. We plan corporate events and openings, arrange TV and media appearances and run billboard campaigns, then amplify all of it online.
Learn more →Photography & Videography
Our production team shoots products, jewelry, fashion, hotels and venues in the studio or on location, planned around the ads and content they will feed.
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