MAVEN
MedNotch
MedNotch: B2B conversations with doctors for medical imaging equipment
Message campaigns for a supplier of medical and dental X-ray and imaging equipment, aimed at doctors and clinic owners.
The challenge
Imaging equipment is a high-value B2B purchase made by a small, specialised audience. Every message had to come from a doctor or clinic with real buying intent, and every claim had to match the manufacturers’ official specifications.
How we approach campaigns in this sector
- Content built strictly from official manufacturer brochures and specifications
- Indirect targeting of doctors and clinic owners through professional interests
- Message campaigns so buyers can ask about models, specs and pricing directly
- A page-growth campaign to build a specialist audience for future campaigns
Ads Results
Results from Meta Ads Manager
| Campaign | Result | Cost per result (EGP) |
|---|---|---|
| Messages · Jan 2025 | 210 conversations | 39.37 |
| Messages · Jun 2025 | 117 conversations | 31.84 |
| Messages · May 2025 | 93 conversations | 42.76 |
| Messages · 2025 campaign | 196 conversations | 41.22 |
| Page likes · Jun 2024 | 1,690 follows | 2.55 |
All figures copied as-is from Meta Ads Manager. Costs in Egyptian pounds.
Services
Services used
Performance Marketing & Media Buying
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
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