MAVEN
Fashion & apparel
Fashion brand: thousands of buyer conversations from messaging ads
Three messaging campaigns for a fashion brand in Egypt, built to start conversations with ready-to-buy customers.
The challenge
Fashion buyers decide fast and compare many pages. The brand needed a steady flow of customers asking about sizes, prices and delivery, at a cost per conversation that kept every order profitable.
How we approach campaigns in this sector
- Messaging objective, so every result is a real conversation with a potential buyer
- Creative built around the product and the offer, with strong hooks in the first second
- Separate audiences per campaign to reduce overlap and keep costs stable
- Fresh creative added on a schedule to avoid ad fatigue
Ads Results
Results from Meta Ads Manager
| Campaign | Result | Cost per result (EGP) |
|---|---|---|
| Edit campaign 17/06/2023 | 3,371 conversations | 4.70 |
| Message 17/8/2023 | 1,656 conversations | 4.69 |
| Message 4/9/2023 | 1,948 conversations | 6.75 |
All figures copied as-is from Meta Ads Manager. Costs in Egyptian pounds.
Services
Services used
Performance Marketing & Media Buying
We plan, launch and optimize Facebook and Instagram advertising around one question: what did each pound of spend bring back?
Learn more →Content Plan & Creation
We write a monthly content plan for each platform and produce the posts, reels and captions that bring it to life.
Learn more →Motion Graphics & Video Editing
We edit reels, short ad videos and motion graphics that grab attention in the first second and explain your offer before people scroll away.
Learn more →More case studies
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